Key Senior Team Members

Ranjan Mishra
Senior Partner & President
ESS Analysis, Boston, MA

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Trusted advisor to several large companies’ CXOs on key strategic & operational management issues including
- Strategy development, integrated marketing planning & execution, business innovation
- Market Planning and Assessments
- Customer Acquisition and Retention
- Sales and Marketing Restructuring
- New Market Entry Strategy / Implementation planning
- Strategic supplier management & transformation
Developed innovative growth strategies in multiple sectors – Telecom, Entertainment, Gaming, Media, Retail and Healthcare

Professional experience

Over 17 years experience, including 12+ years at the partner level at global management consulting firms, working with large clients globally on strategy, marketing, operations and improvement initiatives
Led the North American wireless practice of Oliver Wyman (earlier known as Mercer Mgmt Consulting). Also in leadership positons at A.T. Kearney, Adventis and Telus Corporation
Prolific speaker at trade shows and is an acknowledged and published thought leader in customer value management and strategy development

Select relevant project experience

Developed innovative methodologies in managing customer value through sophisticated data analysis for companies with large customer base (10M+)
Led large scale customer retention & value management project for large clients (Fortune 100) in multiple sectors – Telecom, Entertainment, Technology, Media and Healthcare
Developed new intellectual capital on customer profitability management, offer & service optimization and ROI optimization on assets
Developed new analytical techniques for integrating insights from customer data in decision making process
Management and optimization of capital assets for capital intensive sectors in terms of incremental growth and margins
Optimizing retail and product portfolio to reduce the churn propensities for a converged service provider
New innovative business model development for entertainment, media and telecom players
New VAS growth & service portfolio management for established market leaders (how & why do we innovate if we lead the competition)

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Anand Acharya
Senior Partner
ESS Analysis, Boston, MA

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Main focus of consulting work

Innovative marketing science techniques and methodologies – Leads the Marketing Science practice at ESS Analysis
Focus on corporate strategy, marketing & sales, customer value management and operational improvement projects
Campaign performance evaluation and optimization, Customer Value Management, Customer Analytics, Asset Optimization and Customer Segmentation
Expertise in applied econometrics to estimate demand, analyze drivers, optimize pricing and distribution strategy, churn management, capital optimization etc.

Professional experience

Over 15 years experience, in telecom, technology, media, entertainment and healthcare consulting
Past experience in top-tier consulting firms such as Mercer Management Consulting, A.T. Kearney, Adventis and Cap Gemini
MBA from University of Rochester, New York and Bachelor of Engineering from the University of Pune, India

Select relevant project experience

Developed innovative methodologies in managing customer value through sophisticated data analysis for companies with large customer base (10M+)
Extensive econometric model development and assessment expertise for various applications including
- Loyalty plan development and enhancements for large hospitality and entertainment companies
- Incremental response model development for marketing offers and promotions optimizations
- Customer value management and campaign optimization for multiple hotel-casino clients
- Development of customer reward and promotions predictive modeling tool for large consumer focused enterprise
- Optimizing and upgrading Segmentation & service value proposition for customer uptake and retention
- Optimizing investment across different markets & by segments – Media Spend Optimization, Channel Optimization, capital Investment optimization, Customer rewards & benefit optimization
- Design & development of actionable segmentation for a large 3G carrier
Extensive experience with SAS, SPSS, R, SQL, Oracle and other analytical platforms[/accordion]

Mitch Mitchell
Senior Advisor
ESS Analysis,Dallas, TX

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Main focus of consulting work

Professional experience

Over 35 years experience, including 20+ years at the partner level at global management consulting firms, working with large clients globally on strategy, marketing, operations and transformation initiatives
Senior advisor for multiple telecom, gaming and hospitality sector marketing analytics improvement initiatives
Prior consumer products industry marketing experience

Select relevant project experience

Developed innovative methodologies in managing customer value through sophisticated data analysis for companies with large customer base (10M+)
Senior advisor to marketing analytics initiatives including:
- large global telecom companies
- globally recognized gaming and hospitality leader;
- leading global hotel / resort operator
- large regional gaming /hospitality operator
Led business model transformation for new CEO – identified $100MM in revenue growth , improved marketing ROI, new segmentation and cost savings
Led revenue growth, customer acquisition and retention initiative – target 30% market share growth
Led business model design to support marketing strategy for newco in wireless industry
Led business turnaround plan including improved segmentation, marketing strategy and implementation planning
Led value migration strategy to improve competitive positioning and the design of strategic initiatives to deliver Billion $$$ revenue growth over next 3-5 years

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