 |
Ranjan Mishra Senior Partner & President ESS Analysis, Boston, MA |
Read More >>
Main focus of consulting work
- Trusted advisor to several large companies’ CXOs on key strategic & operational management issues including
- Strategy development, integrated marketing planning & execution, business innovation
- Market Planning and Assessments
- Customer Acquisition and Retention
- Sales and Marketing Restructuring
- New Market Entry Strategy / Implementation planning
- Strategic supplier management & transformation
- Developed innovative growth strategies in multiple sectors – Telecom, Entertainment, Gaming, Media, Retail and Healthcare
Professional experience
- Over 17 years experience, including 12+ years at the partner level at global management consulting firms, working with large clients globally on strategy, marketing, operations and improvement initiatives
- Led the North American wireless practice of Oliver Wyman (earlier known as Mercer Mgmt Consulting). Also in leadership positons at A.T. Kearney, Adventis and Telus Corporation
- Prolific speaker at trade shows and is an acknowledged and published thought leader in customer value management and strategy development
Select relevant project experience
- Developed innovative methodologies in managing customer value through sophisticated data analysis for companies with large customer base (10M+)
- Led large scale customer retention & value management project for large clients (Fortune 100) in multiple sectors – Telecom, Entertainment, Technology, Media and Healthcare
- Developed new intellectual capital on customer profitability management, offer & service optimization and ROI optimization on assets
- Developed new analytical techniques for integrating insights from customer data in decision making process
- Management and optimization of capital assets for capital intensive sectors in terms of incremental growth and margins
- Optimizing retail and product portfolio to reduce the churn propensities for a converged service provider
- New innovative business model development for entertainment, media and telecom players
- New VAS growth & service portfolio management for established market leaders (how & why do we innovate if we lead the competition)
 |
Anand Acharya Senior Partner ESS Analysis, Boston, MA |
Read More >>
Main focus of consulting work
- Innovative marketing science techniques and methodologies – Leads the Marketing Science practice at ESS Analysis
- Focus on corporate strategy, marketing & sales, customer value management and operational improvement projects
- Campaign performance evaluation and optimization, Customer Value Management, Customer Analytics, Asset Optimization and Customer Segmentation
- Expertise in applied econometrics to estimate demand, analyze drivers, optimize pricing and distribution strategy, churn management, capital optimization etc.
Professional experience
- Over 15 years experience, in telecom, technology, media, entertainment and healthcare consulting
- Past experience in top-tier consulting firms such as Mercer Management Consulting, A.T. Kearney, Adventis and Cap Gemini
- MBA from University of Rochester, New York and Bachelor of Engineering from the University of Pune, India
Select relevant project experience
- Developed innovative methodologies in managing customer value through sophisticated data analysis for companies with large customer base (10M+)
- Extensive econometric model development and assessment expertise for various applications including
- Loyalty plan development and enhancements for large hospitality and entertainment companies
- Incremental response model development for marketing offers and promotions optimizations
- Customer value management and campaign optimization for multiple hotel-casino clients
- Development of customer reward and promotions predictive modeling tool for large consumer focused enterprise
- Optimizing and upgrading Segmentation & service value proposition for customer uptake and retention
- Optimizing investment across different markets & by segments – Media Spend Optimization, Channel Optimization, capital Investment optimization, Customer rewards & benefit optimization
- Design & development of actionable segmentation for a large 3G carrier
- Extensive experience with SAS, SPSS, R, SQL, Oracle and other analytical platforms
 |
Mitch Mitchell Senior Advisor ESS Analysis,Dallas, TX |
Main focus of consulting work
- Assisting CXOs in business & operation transformation, including
- Market Planning and Assessments
- Customer Acquisition and Retention
- Sales and Marketing Restructuring
- New Market Entry Strategy / Implementation planning
- Strategic supplier management & transformation
Professional experience
- Over 35 years experience, including 20+ years at the partner level at global management consulting firms, working with large clients globally on strategy, marketing, operations and transformation initiatives
- Senior advisor for multiple telecom, gaming and hospitality sector marketing analytics improvement initiatives
- Prior consumer products industry marketing experience
Select relevant project experience
- Developed innovative methodologies in managing customer value through sophisticated data analysis for companies with large customer base (10M+)
- Senior advisor to marketing analytics initiatives including:
- large global telecom companies
- globally recognized gaming and hospitality leader;
- leading global hotel / resort operator
- large regional gaming /hospitality operator
- Led business model transformation for new CEO – identified $100MM in revenue growth , improved marketing ROI, new segmentation and cost savings
- Led revenue growth, customer acquisition and retention initiative – target 30% market share growth
- Led business model design to support marketing strategy for newco in wireless industry
- Led business turnaround plan including improved segmentation, marketing strategy and implementation planning
- Led value migration strategy to improve competitive positioning and the design of strategic initiatives to deliver Billion $$$ revenue growth over next 3-5 years