We have managed and led several large-scale channel optimization projects companies with significant retail footprint – both at brick & mortar and digital level. Our portfolio of services includes:
- Impact assessment of channel categories and their footprint
- Identification of channels share with market share of revenue and profitability. Note that this is a custom solution by each client since even within an industry the channel productivity varies significantly between different players
- Multi-Channel optimization to identify ideal portfolio of channels
- Consolidation and integration of channels post acquisition and merger
- Channel commission and sales force management
- Global channels trends by industry
- Managing channel costs – acquisition and retention
- New channel services launch. Integration with traditional channels
- Channel valuation and assessment
- Market level strategy to optimize retail, network and advertising budget
Please contact us to learn more about our distribution strategy and channels optimization services