Channel Optimization

We have managed and led several large-scale channel optimization projects companies with significant retail footprint – both at brick & mortar and digital level. Our portfolio of services includes:

  • Impact assessment of channel categories and their footprint
  • Identification of channels share with market share of revenue and profitability. Note that this is a custom solution by each client since even within an industry the channel productivity varies significantly between different players
  • Multi-Channel optimization to identify ideal portfolio of channels 
  • Consolidation and integration of channels post acquisition and merger
  • Channel commission and sales force management
  • Global channels trends by industry
  • Managing channel costs – acquisition and retention
  • New channel services launch. Integration with traditional channels
  • Channel valuation and assessment
  • Market level strategy to optimize retail, network and advertising budget

Please contact us to learn more about our distribution strategy and channels optimization services

Leave a Reply

Your email address will not be published. Required fields are marked *