Our key projects in the Hospitality & Entertainment industry include:
- Loyalty Plan Management – New innovative loyalty and marketing programs to enable one-to-one marketing for one of the largest global hospitality companies
- Customer Lifecycle management – a comprehensive program to cover all life stages of loyalty member –
- Early tenure (first 30 days, 31 to 180 days)
- Tenured (6 months to 2 years)
- Tenured (2 years +)
- Churn – At risk and Win back stages
- Engage members – Increase the engagement level of loyalty members by segments – Incliners & Decliners
- Early high value member identification – Identify customer who have strong potential to become gold or platinum members in first 30 days of their joining the loyalty program (much before they actually do become elite members)
- Incremental Campaign Productivity – Campaigning and optimizing to generate incremental growth and reduce cannibalization. We believe that the cannibalization of margin is a huge issue in the hospitality industry and a prudent use of marketing analytics can significantly reduce this problem
- Marketing ROI – Media capital allocation and management
- Dynamic Performance Dashboards – Measurement and monitoring of dynamic performance scorecards for multiple platforms (PC, Mobile, Tablet)
- Business Innovation and Design – New business model and Innovations identifications
- Digital Strategy – Digital strategy including email marketing and its integration with other channels. This becomes a key part of multi-channel marketing which is a key issue for hospitality and entertainment sector currently
Please contact us to learn more about our Hospitality and Entertainment Services solutions
