Our key projects in the gaming industry include:
- New innovative loyalty and marketing programs to enable one-to-one marketing in large gaming companies
- Transforming the traditional approach to static customer value management in the gaming industry (click here for white paper on this topic)
- Marketing ROI optimization for multi-channel
- Campaigning and optimizing to generate incremental growth and reduce cannibalization. We believe that the cannibalization of profit margin is a huge issue in the gaming industry and a prudent use of marketing analytics can significantly reduce this problem
- Dashboards for performance evaluation and monitoring
- Media capital allocation and management
- Measurement and monitoring of dynamic performance scorecards
- Incliners and Decliners Assessment
- Early stage high value customer identification and management
Please contact us to learn more about our Casinos and Gaming solutions.
