Key Senior Team Members

Ranjan_M Ranjan Mishra
Senior Partner & President
ESS Analysis, Boston, MA
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Main focus of consulting work

  • Trusted advisor to several large companies’ CXOs on key strategic & operational management issues including
    • Strategy development, integrated marketing planning & execution, business innovation
    • Market Planning and Assessments
    • Customer Acquisition and Retention
    • Sales and Marketing Restructuring
    • New Market Entry Strategy / Implementation planning
    • Strategic supplier management & transformation
  • Developed innovative growth strategies in multiple sectors – Telecom, Entertainment, Gaming, Media, Retail and Healthcare

Professional experience

  • Over 17 years experience, including 12+ years at the partner level at global management consulting firms, working with large clients globally on strategy, marketing, operations and improvement initiatives
  • Led the North American wireless practice of Oliver Wyman (earlier known as Mercer Mgmt Consulting). Also in leadership positons at A.T. Kearney, Adventis and Telus Corporation
  • Prolific speaker at trade shows and is an acknowledged and published thought leader in customer value management and strategy development

Select relevant project experience

  • Developed innovative methodologies in managing customer value through sophisticated data analysis for companies with large customer base (10M+) 
  • Led large scale customer retention & value management project for large clients (Fortune 100) in multiple sectors – Telecom, Entertainment, Technology, Media and Healthcare
  • Developed new intellectual capital on customer profitability management, offer & service optimization and ROI optimization on assets
  • Developed new analytical techniques for integrating insights from customer data in decision making process
  • Management and optimization of capital assets for capital intensive sectors in terms of incremental growth and margins
  • Optimizing retail and product portfolio to reduce the churn propensities for a converged service provider
  • New innovative business model development for entertainment, media and telecom players
  • New VAS growth & service portfolio management for established market leaders (how & why do we innovate if we lead the competition)


Anand Acharya
Senior Partner
ESS Analysis, Boston, MA
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Main focus of consulting work

  • Innovative marketing science techniques and methodologies – Leads the Marketing Science practice at ESS Analysis
  • Focus on corporate strategy, marketing & sales, customer value management and operational improvement projects
  • Campaign performance evaluation and optimization, Customer Value Management, Customer Analytics, Asset Optimization and Customer Segmentation
  • Expertise in applied econometrics to estimate demand, analyze drivers, optimize pricing and distribution strategy, churn management, capital optimization etc.

Professional experience

  • Over 15 years experience, in telecom, technology, media, entertainment and healthcare consulting
  • Past experience in top-tier consulting firms such as Mercer Management Consulting, A.T. Kearney, Adventis and Cap Gemini
  • MBA from University of Rochester, New York and Bachelor of Engineering from the University of Pune, India

Select relevant project experience

  • Developed innovative methodologies in managing customer value through sophisticated data analysis for companies with large customer base (10M+) 
  • Extensive econometric model development and assessment expertise for various applications including
    • Loyalty plan development and enhancements for large hospitality and entertainment companies
    • Incremental response model development for marketing offers and promotions optimizations
    • Customer value management and campaign optimization for multiple hotel-casino clients
    • Development of customer reward and promotions predictive modeling tool for large consumer focused enterprise
    • Optimizing and upgrading Segmentation & service value proposition for customer uptake and retention
    • Optimizing investment across different markets & by segments – Media Spend Optimization, Channel Optimization, capital Investment optimization, Customer rewards & benefit optimization
    • Design & development of actionable segmentation for a large 3G carrier
  • Extensive experience with SAS, SPSS, R, SQL, Oracle and other analytical platforms

Mitch Mitchell
Senior Advisor
ESS Analysis,Dallas, TX
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Main focus of consulting work

  • Assisting CXOs in business & operation transformation, including
    • Market Planning and Assessments
    • Customer Acquisition and Retention
    • Sales and Marketing Restructuring
    • New Market Entry Strategy / Implementation planning
    • Strategic supplier management & transformation

Professional experience

  • Over 35 years experience, including 20+ years at the partner level at global management consulting firms, working with large clients globally on strategy, marketing, operations and transformation initiatives
  • Senior advisor for multiple telecom, gaming and hospitality sector marketing analytics improvement initiatives
  • Prior consumer products industry marketing experience

Select relevant project experience

  • Developed innovative methodologies in managing customer value through sophisticated data analysis for companies with large customer base (10M+)
  • Senior advisor to marketing analytics initiatives including:
    • large global telecom companies
    • globally recognized gaming and hospitality leader;
    • leading global hotel / resort operator
    • large regional gaming /hospitality operator
  • Led business model transformation for new CEO – identified $100MM in revenue growth , improved marketing ROI, new segmentation and cost savings
  • Led revenue growth, customer acquisition and retention initiative target 30% market share growth
  • Led business model design to support marketing strategy for newco in wireless industry
  • Led business turnaround plan including improved segmentation, marketing strategy and implementation planning
  • Led value migration strategy to improve competitive positioning and the design of strategic initiatives to deliver Billion $$$ revenue growth over next 3-5 years