Casinos & Gaming

Our key projects in the gaming industry include:

  • New innovative loyalty and marketing programs to enable one-to-one marketing in large gaming companies
  • Transforming the traditional approach to static customer value management in the gaming industry (click here for white paper  on this topic)
  • Marketing ROI optimization for multi-channel  
  • Campaigning and optimizing to generate incremental growth and reduce cannibalization. We believe that the cannibalization of profit margin is a huge issue in the gaming industry and a prudent use of marketing analytics can significantly reduce this problem
  • Dashboards for performance evaluation and monitoring
  • Media capital allocation and management
  • Measurement and monitoring of dynamic performance scorecards
  • Incliners and Decliners Assessment
  • Early stage high value customer identification and management

Please contact us to learn more about our Casinos and Gaming solutions.